![]() ![]() “As movie releases were delayed, the listeners of Bollywood and film music and pop migrated to desi-indie music. English, Hindi, Punjabi, Tamil, Telugu, Malayalam, Spanish, Korean, and Japanese are some of the languages that drive music listening on Spotify in India. Additionally, K-Pop has been on the rise, and three out of the 10 most streamed albums in India are by BTS, the south Korean boy band. Hindi is the most streamed language on the platform in India given the popularity of Bollywood music, the person added, but Punjabi music is almost as popular. “Over the last year, as fewer films released, the discovery and popularity of non-film and independent music soared, but even then the most streamed songs for 2021 featured a fair share of Bollywood and regional film music," a Spotify spokesperson said. As far as the southern and eastern states go, about 90% of the local music is film-based, the report said. Further, 70% of recorded music in India is film-based the other 30% is largely classical, devotional, folk and independent. ![]()
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